Details
Location: Johannesburg, ZA
Date: 18 Mar 2024
Reference: 132990
Requisition Details & Talent Acquisition Contact
132990 – Busi Radebe
Job Post End Date: 26 March 2024
Job Family
Sales And Services
Career Stream
Relationship Management
Leadership Pipeline
Manage Self: Professional
Job Purpose
To assume accountability for the direction and market position for Digital Commercialisation. Effectively take the key commercial objectives of Digital Commercialisation and translate them into an annual strategic marketing plan. To identify the appropriate media channels to deliver marketing campaigns for Digital Commercialisation in an effective and efficient manner. Oversee the implementation of campaigns, working with the appropriate marketing COEs / agile squads.
Job Responsibilities
Analysing competitor behaviour, identifying market trends, and increasing our market share.
Analysing marketing strategies to identify new opportunities.
Developing commercial strategies for channels and campaigns.
Liaising with management, marketing, sales, and production teams to drive efficiencies offline and online efforts to grow market share.
Establishing targeted internal and industry partnership networks.
Monitoring key marketing metrics and developing commercial models.
Integrating user-experience feedback in product updates and innovation.
Incorporating emerging solutions and technological advancements in new products.
Evaluating data, contact trends and key customer behaviour across all contact channels to provide clear insight and recommendations for further commercial opportunities.
Work with Analyst to understand operational process drivers behind campaigns and customer journeys and align these for best possible outcome.
Scope, design and baseline proposed recommendations for marketing efforts.
Managing and overseeing the baselining of commercial objectives, effectiveness of sales and retention efforts.
Develop and implement integrated marketing strategies that enable Digital Commercialisation to compete in the markets and grow market share.
Identify and test new ideas to explore new marketing opportunities for growth.
Working with the COE to generate actionable insights that will drive the marketing strategy.
Develop, manage, and track the budget to achieve marketing and business objectives.
Contribute to the overall business unit performance by working as part of the Digital Commercialisation Divco.
Ensure the constructs of risk, governance and compliance are addressed.
People Specification
Essential Qualifications – NQF Level
Advanced Diplomas/National 1st Degrees
Matric/ Grade 12/ National Senior Certificate
Preferred Qualification
BCom (Management Sciences) or post graduate degree / diploma in Business Management
Essential Certifications
Marketing related certificate(s)
Minimum Experience Level
Type of experience
3 – 6 years’ experience in developing marketing strategies and experience collaborating with cross-functional teams.
1 – 2 years’ Management experience as part of the above years
Technical / Professional Knowledge
Product Life Cycle Management
Competitor Insight Management
Governance, Risk and Controls
Industry Trends
Policy and Procedural Knowledge
Project & Stakeholder Management
Commercial Acumen
Creativity & Innovation
Client Cantered & Design Thinking
Digital Marketing
Behavioural Competencies
Customer Focus
Establishing Strategic Direction
Business Acumen
Driving Execution
Digital Acumen
Inspiring Excellence
Cultivating Networks and Partnerships
Coaching and Developing Others
—————————————————————————————
Please contact the Nedbank Recruiting Team at +27 860 555 566
If you can’t find the job you’re looking for, activate job alerts to be one of the first to know when new positions open up.
