Formulate strategy into Channel Specific Plans, by using applicable tools, KPI’s and procedures.
Develop SPAR specific strategies to achieve/exceed sales objectives.
Foster relationships with key stakeholders.
Use trade visits to develop, build and nurture business relationships and to grow brand loyalty and commitment.
Maintain a comprehensive knowledge of the market, competitors and economic conditions and use this to ensure a competitive advantage.
Oversee the dissemination of sales information on both management and departmental levels to report on sales performance.
Manage sales, trading terms, profitability, trade/deal discounts optimally.
Understand Brand Value and Pricing in order to manage Profitability and Price Realisation.
Channel Strategy Management:
Understanding geographical dynamics of the sales area.
Maintain product ranging within customer channel.
Display financial acumen.
Supply Chain and Supplier Management including management and evaluation of relationships with Sales Force to drive quality and continuous improvement within customer channels. |